You may not realize it, but the things which will make you a trusted Expert will also help you with your SEO

That may improve your natural ranking with Google

that may help people looking for your product find you in the head of the search rankings

Which makes them think about you as a Trusted Expert!

See how that works?

if you’d like to be a trusted Expert ( and naturally you do ) you need to be all over SEO. Thats because people inherently trust natural search results more than pay-per-click ads when they do a search.

Why?

It does not matter what the logical truth is, its the visceral emotional response ( I’m such a genius for knowing that big word ) that counts, and gets folks to take action. So, if you need to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.

You may expect this post to be full of SEO tricks and tips, but what you dont realize is that youhave already been doing a lot already to improve your SEO, if youhave been doing all the things that Ive advised to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a good way to target new keywords a good blog post with the proper word density ( 2-5% ) can bring you in a ton of new folks if focused in the right way.

- your internet press room. Again, Google loves anything that provides fresh content, and you are going to be posting every single press release you send out ( and again, you are sending promotional releases out now, right? ) This is particularly vital as the online press release services only keep your promotional releases indexed for a little while. Anyone looking on the terms you employed in those PR releases after that time will be directed to your web press room / latest news area. And if you dont have an area for your promotional releases, then theyll end upat someone elses websites.

beyond your Trusted Expert content, there are a tons of basic technical things you must be doing to improve your SEO.

• Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
• Use a robots.txt file.
• Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
• Have your main keyword in an h1 tag (only once)
• Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
• Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
• Check for broken links and images (Google hates errors)
• Have a Google friendly site map and submit it to the google webmaster tools.
• Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)

There are a lot of other tips and tricks to improve your SEO, but this is a handy place to start. Like most things about being a trusted Expert, it all returns to the content. Properly centered content not only brands you as a Trusted Expert, but it also improves your SEO and makes it simpler for folk to find you, which helps them to see you as a trustworthy Expert.

Funny how reciprocal that is well I suspect so anyway kind of.

learn more about changing into a trusted expert and how you can Make Money Online.

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