The Basics of Optimization

Many on-line sellers get frustrated with search engines frequently changing algorithms. However there are basic principles that haven’t modified through the years. Apply these tips to increase your rankings:

Tip 1—Don’t be too fast to vary domain names. Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.

Tip 2—Optimize your site for your target audience, not the search engines. Invariably assume about what impression your site provides your users—you’ll create a better website the engines will like.

Tip 3—Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you decide on, so it’s crucial you decide on the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words individuals are searching for and suggest words you’ll use.

Tip four—Design and categorize your website design and navigation primarily based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific [ones].” If potential, use keyword phrases as your navigation words.

Tip 5—Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site therefore they perceive the way to rank it.

• Produce your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.

• Don’t style your web site in Flash—there’s nothing for the crawlers to read. If they will’t interpret the data, they’ll’t classify your site.

• Build certain your copy is HTML, not a graphic of a text. It could appear as if copy. However if you have a text graphic, all the crawlers can see is a blank page.

Tip 6—Label your internal text links and clickable image ALT attributes as descriptively as possible. Among the text links in your web site, use the phrase that describes the page you’re clicking to. For image links, create sure those phrases are contained within the image’s code.

Tip seven—Write compelling copy for key pages of your website primarily based on your chosen keyword phrases. Opt for a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.

Tip 8—Incorporate your keyword phrases into each page’s distinctive title tag. Title tags are given vital weight with search engines. The title tag is the data that shows up within the search engine results therefore it’s crucial that it’s engaging, not simply filled with keywords.

Tip nine—Build certain your website is link-worthy. Search engines judge a web site’s popularity by the amount of links pointing to it. To make sure people will wish to link to your site, you’ve got to offer something worth linking to. Beyond your product or service, you need something that puts you over the high: an data service, a superior presentation, or great variety.

Tip ten—Don’t be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, “If you’ll rank highly for a sensible portion of them, they’re going to feature up to a heap a lot of than simply that one keyword phrase that you think that is the nice big money one.”

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