Are you buying your clients?

If not, then what are you waiting for?

That’s the goal of your “small business advertising” - purchasing customers…

Then they turn around and pay you more…

So it’s an investment…

So, since we agree that’s true… How much do your clients cost?

And do you know your ROI (Return on Investment) gained from that investment?

If you don’t know any of the answers, then trust me, many are in the same boat…

Most small business owners can’t answer these questions with hard data-based answers…

But they’re still in business right?

So it’s probably no big deal, right?

Well, it depends on how far you want to take your business…

A lot of small business owners are making less than mid-level management at medium to large businesses…

And work longer hours…

Some even have made it up into 6-figure net incomes…

Even less have achieved true wealth…

Personally, I view the latter group as financial and business successes…

Even if you love what you do - why spend 80 hours working and only making 40 hours worth of pay?

Didn’t we all start out trying to better our lives with our business?

Well then maybe we should review how we’re spending our money on advertising…

Learn your costs for each customer, because if you know that they could double your profits… how much more would you pay out?

Well, that’s the name of the game in small biz advertising…

Spend a buck this week and get back two next…

Rinse and repeat… and repeat… and repeat…

Until it stops working… Don’t quit on your ad before it’s done working… Measure and track its response and profit until it’s no longer gaining any…

But I’m getting ahead of myself…

Let’s answer those questions from earlier…

Like your ROI vs. Client Acquisition costs…

There’s a couple ways to track your ROI…

First is your break even point…

You could hurt your businesses cash flow if you don’t find this out…

But if you know that you break even – and get that ROI of 1 – within 7 days then you can plan ahead…

If you break even at 7 weeks – then you need to plan differently…

You get it…

Once you’ve compared your ROI to your customer-gaining costs within a various time frames, then we’ll begin to improve on your ROI…

There’s two ways in make your ROI better…

Lowering costs or increasing income… those are the two step towards growing your businesses profits…

To lower costs you could acquire customers cheaper by finding better deals on your advertising, or trying a different and cheaper way to advertise…

It could lead to improving your ROI, but not by much…

Because at some point along lowering your front end costs, you’re going to reach zero…

But if you are getting a 1,000% return on one dollar – whooptie-doo – who cares, right??

Well what matters to us as small business owners, is what do I get to keep at the end of the day?

All this boils down to is this - don’t focus on your ROI and throw out your worry about net profit…

If you go the second route towards improving your ROI, then you kill two birds with one stone - improved ROI and increased net profit…

Second being increased income from individual clients…

There’s two ways:

# Increase the transaction size for each client
# Increase the frequency of client purchases

You can raise prices, cross-sell items that loosely are associated with your product, upsell premium versions of your product or service, or sell add-ons at the point of sale in order to raise your transaction size…

By joint venturing to provide some added new products or services, or by adding continuity to your business (memberships, subscriptions, etc.) you can quickly increase the frequecy of your client’s purchases…

Within the next month you’ll see immediate increase in profit if your implement just one of these methods…

The difference between the successful small business and the failure is implementation of good ideas…

The majority of businesses that fail are run by owners with incredible ideas, but no will to implement them…

Don’t be that business owner…

Take what you are learning here and implement it – then share your success story with me so I can publish it on the blog…

As always, feel free to leave any comments or questions…

Here’s to always improving small business advertising!!!

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