Mobile advertising is not a fly by night thing.  Nielsen studies indicate that there are 63 million mobile web users in America, and over 90% of younger families have one or more mobile phones.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans. 

Because mobile advertising doesn’t compare well with traditional advertising strategies, it is important to keep its disadvantages in mind when creating your mobile marketing plan. 

First, you must take into consideration that mobile devices still have a relatively slow data transfer speed.  Mobile phone users that have grown up with high speed Internet may be frustrated at the transfer time with some mobile devices.  While technology is advancing rapidly, this is still a challenge the mobile phone advertiser needs to be aware of.   

Because of slow data transfer speeds and the nature of the mobile phone devices, most mobile phone users don’t surf.  Unlike online Internet users, people using mobile phones are typically looking for an immediate answer to a question, and are not willing to be diverted by a distracting ad that is not relevant. 

Mobile advertisers are overcoming both of these challenges through the use of SMS text messaging advertisements or In-page mobile search engine advertising rather than the diversion ads and pop ups you see on the Internet.   

Studies have shown that the SMS mobile advertising and mobile search engines are actually very well received and can be up to 50% more effective than traditional Internet ads if they add value and help the mobile phone user solve their immediate needs.  Small to mid sized businesses can really take advantage of these statistics as both types of mobile advertising are easy to set up and can be adjusted to fit any budget. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

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