Many a site received a lower pr in the latest Google page rank update. This has caused the usual outcry with many website owners moaning and groaning on the many webmaster forums about just how unlucky they are. They seem to react like they have been punished by Google and worry that their website has been penalised in some way. So why is such a fuss made over this toolbar ranking, is the page rank of a website really that important?

The answer to the above question is a big fat no. Come on guys and gals stop whinging about page rank - it really is not that essential. There was a time, not so long ago, when seemingly the only subject that people within the SEO world talked about was page rank. The higher the page rank of a website, the higher its rankings would be and the more traffic it would receive, the best sites also seemingly had the highest page rank. This is no longer the case, take for example the website seroundtable. This is a very high traffic website, it has very high rankings in Google yet the site has a page rank four. I have a blog which has a page rank of five and attracts hardly any traffic at all.

I run a number of websites to do with Psychic Readers, stuttering and jobs in foster care and I really do not care about page rank.

The webmasters who are upset by seeing their website move from a page rank five to a page rank four are mainly the one’s who are new to this game. How often do you read comments on these forums from seasoned webmasters moaning about the page rank of their websites? Never is the answer.

Forget page rank and concentrate on rankings, that’s what I say. Do not waste your time debating on forums, spend your time in a more constructive manner by attempting to obtain one-way backward links and by writing new content for your website.

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