July 31, 2010
Americans watching more Television than ever
Americans are posing in front of the Gogglebox more now than at any time in the past according to new figures.
According to Nielsen’s ‘terzetto Screen reputation’, your average US citizen watches over 151 hours of television every month.
The three screen report so named because it incorporates TV, phones and computers, reveals that viewing figures for the fourth quarter of 2008 hit approximately five hours viewing each day which is at an all time high. In the same quarter 2007 it was 145 hours, so is up a 3.6% amount.
Will it be a flaunt in the pan? We will find out in the first quarter 2010 report.
There are other factors helping the viewing figures rise such as increasing number of Television sets in shacks houses. Apparently the average US house has more TV’s than people living in them.
Online TV has an extra three hours spent on Internet TV and four hours on phones watching mobile videos. Time spent watching TV online or on mobile devices mostly occurs between 9-5 when everyone should be working!
Anyways as its save work time i shall stop doing this and sneakily watch lost on my mobile.
In the continuing ‘Internet TV wars’, TV.com’s owner CBS have intimated that they are not happy with Hulu withdrawing TV streams from their website and plan to continue streaming them.
Last week in an unexpected move, Hulu streams were pulled from TV.com and also Boxee’s media center for what was described as ‘contractual obligations’, just nobody knows what that right smart at this time.
Hulu, the largest and most successful catch up tv network online is owned by NBC and Fox and is becomining the most dominant and influential online TV website.
Interestingly, CBS were precious to be part of the Hulu setup from origination but declined the offer.
Stay keyed for the next ‘internet tv wars’ update
wire TV giant star Comcast is planning to launch its own live internet TV service.
Known as ‘OnDemand Online’, the service will be launched later in the year and will be showing premium content from the cable networks.
The service is expected to be a free service for existent Comcast subscribers and the ‘OnDemand Online’ will be pushed as a premium content service, a level above Hulu. However it is quite probable that Hulu will show the same content at a later date. But noone wants to wait, do they?
The announcement comes hot on the heels of the news that Hulu has removed its content from TV.com and Boxee in the lead to all sorts of conspiracy theories. Has Comcast got anything to do with the content removal? Having its own online TV service to protect, it may not want its hit shows streaming anywhere else but its own website.
Whatever the reasons, an internet TV presence is a smart move as the market is expanding at a imposing rate whilst traditional cable is dwindling at the same time.
But that isn’t guaranteed forever. So Comcast and its peers are smart to do what they can to keep subscribers happy — and to keep as much cable content as possible out of Hulu’s hands.
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