November 23, 2010
3 Powerful Tips For Better Conversion Rates
When you start a website and plan to sell a product on it, the first thing that strikes you is how to convert your visitors into buyers, once you start getting the traffic. We undestand that trying to get the best conversion rate isn’t always so straight forward, and that’s why we have some great tips to tell you about. 5 Minute Membership Sites Bonus
It’s a proven fact that the more times a prospect sees your message, the higher the likelihood of buying. It’s really all about building trust and positive relationships with people, and when they trust and believe what you’re saying - then you’re closer to home. Of course, you must have some means for contacting them; so ask them for their contact information. However as powerful as it is, hundreds of thousands of online marketers will ignore doing it. Not hard, really, just ask them for their email and name - first name is fine. It’s widely believed in the marketing world that you need at least 7 exposures before the prospect gets convinced about buying the product.
It does require some finesse with this approach, though, and it’s important to create a positive relationship with them. As for your optin box, just make sure it is above the fold on all your pages of your site. On the other hand, you can do the standard pop-up, and many websites utilize off-shoots of the pop-up. Have you thought about using a landing page to gather optins? If not, then you should because they work extremely well if it’s done in the proper manner. The most important thing about this discussion is that list building can become very profitable, but you do need to have some idea about them.
Take a look at your sales copy, or ad copy, and pay attention to your benefits because they must be done right and must have an impact on the reader. The benefits that either you write, or your copywriter, have a huge responsibility because they must make the reader “feel” all the great things your product will provide for him. Just about everyone who has a little experience with IM has heard about benefit bullets, and that is what you will write and then put in your copy. There are several reasons for bullet points, but one main reason is that online readers always skim and scan, and a great benefit bulllet that speaks directly to them makes them stop, or slow down. Of course you want people to at least know what your product provides for them; bullet points are just the ticket because that is the function they serve - to let people know. Of course writing them can be a form of art, but there are guidelines - make them short and to the point. If you want you can mention a feature, but then it’s critical that you immediately follow-up with the benefit that feature gives. 5 Minute Membership Sites
If you cannot afford to have a copywriter critique your site, then maybe you can save up or offer something like a barter exchange. Of course, if you wrote your copy, and you’re not a copywriter, then try to find a less expensive but competent copywriter to rewrite your copy. It’s possible your copy may only need some small adjustments, but you will never know until a copywriter examines it.
All in all, increasing your website’s conversion ratio is a gradual process and will take time.
Check out what all the buzz is about at the 5 Minute Membership Sites website and make sure you don’t miss out.
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Filed under News and Tips by ecommercequeen