December 10, 2010

Are You Using These 3 Tips For Great Conversion Rates?

The conversion rate of your website is that special metric that pretty much sums up all the work you have put into your business. Please continue reading to discover several tested and accepted methods to put your conversion rate on the upswing. 5 Minute Membership Sites Bonus

One evergreen, time-tested method to increase conversions is repeated exposures of your marketing message over a period of time. In other words, you should be able to make them believe and help them understand that buying your product will give them the solution they’re looking for. Of course, you must have some means for contacting them; so ask them for their contact information. This has been proven time and again, and still you find many webmasters who fail in grabbing the contact info of their visitors. You do need to ask for the bare amount of information, and typically only the first name and email is asked. Much research has shown that roughly 5 to 6 marketing message tends to result in a sale, on average.

It does require some finesse with this approach, though, and it’s important to create a positive relationship with them. You should also familiarize yourself with website optimization with regard to optin box concerns. There are many approaches to gathering optins, and many marketers use variations of popup optin boxes, or slide-ins, etc. If you want to go a step further, you can also have a dedicated landing page where you can collect your visitors email addresses, before forwarding them to your main site. This approach does require some work, but not a lot really, but no matter what you should do all you can to build a list.

Take a look at your sales copy, or ad copy, and pay attention to your benefits because they must be done right and must have an impact on the reader. A little known fact about copywriting is that many times the strength and affect of your product benefits will tilt the reader into becoming a buyer. Your benefits are written and formated into what are benefit bulllets, and they just must - must do the job right. This is extremely helpful because most of the readers will just skim through your sales copy and won’t read it in detail, until they hit something that interests them. Of course you want people to at least know what your product provides for them; bullet points are just the ticket because that is the function they serve - to let people know. Keep your bullet points short and to the point, and don’t add any unnecessary info. Always speak to your readers emotions when talking about benefits, and actually you can write them easier by knowing the features - you should, anyway. 5 Minute Membership Sites

If it’s at all possible, have a copywriter take a look at your copy and offer some suggestions for improvement. If you had your copy written by a professional copywriter, get it reviewed by another copywriter and ask for his straightforward opinion. You can very often make conversion rate improvements with copy alone, but it’s always difficult to general too much about it.

You can become a good enough copywriter with learning and experience, and always test your copy no matter what.

Check out what all the buzz is about at the 5 Minute Membership Sites Review website and make sure you don’t miss out.

Tags

Filed under News and Tips by

Permalink Print