1 - Review your online presence and audit your web properties

Are you actually ‘out there ‘ in the way you think that you are? Are all your directory listings and descriptions consistent, up-to-date and sending the message what you want folks to hear?

2 - Compare yourself to your competition

Not to make yourself feel bad, but to assist you to have an objective look at where you are now and help you in planning the steps you want to take to get to number 1.

3 - Learn from the competition

Once you’ve benchmarked yourself begin to dig under the surface. Having a look at what your competition are doing right gives you an opportunity to make the same moves yourself, identify differences and be all that they are - just better!

4 - Observe your competitors

Because baselining performance isn’t an end point, it’s a first step. To understand if you’re gaining or loosing ground on them you want to study how things stand on a regular basis.

5 - Integrate online and offline marketing

Offline promoting and networking are still of similar importance to firms as they also were. At the moment, when retaining your client base is most likely the difference between success and failure, the human touch is paramount.

That said, personal engagement doesn’t just come from face time. Folks can engage with you and your brand through your integrated online marketing

To do this ensure that there is an ever present way for you prospects to jump from a leaflet, flier or poster to a website, social media profile, product demonstration or chit. QR Codes are a great stepping-stone.

6 - Get everything working in tune

Do you know how hard it is to be sure that your marketing compliments seasonal difference, that your social media messages are pencilled in and consistent and you have all of the content you need to make great landing pages for your mobile marketing campaigns?

It is hard. It needs planning and for you to consider things in advance. If you don’t do this work ahead of time it will all be terribly disjointed and will probably cause you headaches.

As with everything, the 6Ps still apply.

By Stephane Kolinsky owner of Springboard Outsourcing a specialist local marketingand mobile website development company in Plymouth, Devon.

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