If you’re an avid user of Facebook, you would have most assuredly come across 2 pages created by blog store owners or conventional store owners trying to push their stores or perhaps sell their products there.

Early Selling On Facebook Attempts
Though their efforts in trying to market their stores could have paid off slightly the same couldn’t be announced for their efforts in attempting to sell items there. This was because Facebook’s natural features were created to help folks socialise and not expedite ecommerce.

Absence Of Features
Blog store merchants faced the same issues on Facebook as they had when they attempted to sell on their blog stores. Unlike on a proper shopping cart software powered store, there were no features to help merchants followup on cancelled orders. There were no features to help merchants to cross sell their products. There weren’t features like content sliders that help draw attention to services and products. There were also no features like the product zoom tool to help to improve conversion by letting shoppers have a more in-depth look at the item. The list grows.

Mind-set Of Facebook Users
To be fair, the mind-set of most Facebook users back then was to socialise and not to shop. So that really did not help ecommerce on Facebook. That was one of the explanations why simple shopping cart software providers were averse to create apps to help merchants sell on Facebook one or two years ago.

Now fast forward 1 or 2 years and each major shopping cart software provider has a Facebook shopping app. This change came about because Facebook has developed into more than only a place to socialise. It’s become a virtual mall where folk can choose to hangout, watch videos, chat and shop.

Increasing Popularity Of The Social Shop App
Many of these simple shopping cart software providers have included this as a standard feature in the majority of their ecommerce plans. This makes it very cheap for blog store owners to migrate their firms to a proper store, complete with proper shopping cart software features. And as a bonus, they get a forceful social shop app letting them leverage the power of Facebook for nothing. It is effectively like having two stores for the cost of one.

Naturally, Facebook stores wouldn’t contain all the knobs and bells of proper shopping cart software powered stores but these social shops are a cheap way to boost overall sales statistics. Several merchants who have actively promoted their Facebook stores have reported an increase in overall sales of almost five pc. That’s not a bad return for a programme freely available with most web shopping cart software subscription plans.

In summary,

• Facebook shopping apps created by ecommerce solutions providers are making it convenient for people to shop on Facebook
• People are looking at Facebook as a place to socialize and shop
• Features like the product zoom tool, which is a standard feature on most shopping cart software help the purchasing process

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