If you haven’t used a feature loaded shopping cart before, you could be a little overwhelmed at the many features which are available. Each year, shopping cart suppliers add more value to their products by accelerating the amount of really useful features freely.

All of these features have been made to help you do one thing - sell more. With that in mind, it’s vital that you activate as many of these helpful features as possible . Don’t be afraid to utilize them. They were made with the user under consideration and have been designed for ease-of-use.

Automatic E-mail
Automatic email may be employed for various purposes. This feature not only saves a merchant’s time but , just as importantly, helps conversion also.

You need to use it to immediately send out newsletters to subscribers. You can also use it to send out e-mail to salvage aborted orders. Mind you, a well made email can salvage up to 15% of aborted orders.

Content Slider
The content slider is an often overlooked shopping cart feature. It is one of the simplest promoting tools you can use on your website. As it is mostly located near the apex of the page, it simply gets the attention of visitors. Which explains why it’s a sensible idea to use it to pump your products and promotions.

When using content sliders, remember not to go over the top and place too many slides per slider. Five slides should do. And ensure you link each slide to its proper destination page. This makes it more handy for consumers to get to the product and it also benefits a site from an SEO viewpoint.

Automatic Cross-sell
Amazon uses this feature and so should you. Carefully thought out ideas might result in more sales so if you’ve got the time, put slightly more effort into this feature. Naturally, if you don’t have the time, it’s usually possible to switch on the automatic cross-sell feature.

Facebook commerce App
Everything happens on Facebook. Folk used to just sign on to Facebook to catch up with friends and family. Now, people share videos, organise flash mobs and even shop there.

Shopping and selling on Facebook, or Facebook commerce used to be a bother one or two years back but that was before shopping cart suppliers commenced creating Facebook commerce applications. Now, each major shopping cart comes built in with a Facebook commerce application.

To employ this feature, create a Facebook account for your store and activate this application. You may then leverage Facebook’s famous ‘Like ‘ and ‘Share ‘ buttons to help in promoting your store and products.

To summarize,

• Use the content slider wisely as a Call-To-Action tool to attract attention improve conversion
• Make use of Facebook commerce to tap into Facebook’s huge user base
• Take some time to craft a well thought-out email to fully optimize this feature

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