The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy.  But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability. 

You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin. 

Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years!  Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process. 

Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:

P:  Plug-In

Examine where you currently fit in the Internet marketing process and “plug in” at that point.  Are you a novice to the Internet?  Or do you have some knowledge, but can’t seem to tie it all together?  If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed. 

T: Team-Up

The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process.  The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade).  And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet. 

What you are looking for in outsourced help is someone (or a group of someones) who are interested and sensitive to your unique business and concerns, and who has a wide range of expertise in Internet marketing.  Your goal should be to form a dedicated team that will work with you as your business grows that can help you will all aspects of Internet marketing planning and strategies. 

A:  Accelerate

If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success.  Learning a bit of this and a bit of that will have no result until you have plugged into your place in the process and found a team to help get you there.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.