The conversion rate of your website is that special metric that pretty much sums up all the work you have put into your business. Please continue reading to discover several tested and accepted methods to put your conversion rate on the upswing. 5 Minute Membership Sites Bonus

One evergreen, time-tested method to increase conversions is repeated exposures of your marketing message over a period of time. In other words, you should be able to make them believe and help them understand that buying your product will give them the solution they’re looking for. Of course, you must have some means for contacting them; so ask them for their contact information. This has been proven time and again, and still you find many webmasters who fail in grabbing the contact info of their visitors. You do need to ask for the bare amount of information, and typically only the first name and email is asked. Much research has shown that roughly 5 to 6 marketing message tends to result in a sale, on average.

It does require some finesse with this approach, though, and it’s important to create a positive relationship with them. You should also familiarize yourself with website optimization with regard to optin box concerns. There are many approaches to gathering optins, and many marketers use variations of popup optin boxes, or slide-ins, etc. If you want to go a step further, you can also have a dedicated landing page where you can collect your visitors email addresses, before forwarding them to your main site. This approach does require some work, but not a lot really, but no matter what you should do all you can to build a list.

Take a look at your sales copy, or ad copy, and pay attention to your benefits because they must be done right and must have an impact on the reader. A little known fact about copywriting is that many times the strength and affect of your product benefits will tilt the reader into becoming a buyer. Your benefits are written and formated into what are benefit bulllets, and they just must - must do the job right. This is extremely helpful because most of the readers will just skim through your sales copy and won’t read it in detail, until they hit something that interests them. Of course you want people to at least know what your product provides for them; bullet points are just the ticket because that is the function they serve - to let people know. Keep your bullet points short and to the point, and don’t add any unnecessary info. Always speak to your readers emotions when talking about benefits, and actually you can write them easier by knowing the features - you should, anyway. 5 Minute Membership Sites

If it’s at all possible, have a copywriter take a look at your copy and offer some suggestions for improvement. If you had your copy written by a professional copywriter, get it reviewed by another copywriter and ask for his straightforward opinion. You can very often make conversion rate improvements with copy alone, but it’s always difficult to general too much about it.

You can become a good enough copywriter with learning and experience, and always test your copy no matter what.

Check out what all the buzz is about at the 5 Minute Membership Sites Review website and make sure you don’t miss out.

When you start a website and plan to sell a product on it, the first thing that strikes you is how to convert your visitors into buyers, once you start getting the traffic. We undestand that trying to get the best conversion rate isn’t always so straight forward, and that’s why we have some great tips to tell you about. 5 Minute Membership Sites Bonus

It’s a proven fact that the more times a prospect sees your message, the higher the likelihood of buying. It’s really all about building trust and positive relationships with people, and when they trust and believe what you’re saying - then you’re closer to home. Of course, you must have some means for contacting them; so ask them for their contact information. However as powerful as it is, hundreds of thousands of online marketers will ignore doing it. Not hard, really, just ask them for their email and name - first name is fine. It’s widely believed in the marketing world that you need at least 7 exposures before the prospect gets convinced about buying the product.

It does require some finesse with this approach, though, and it’s important to create a positive relationship with them. As for your optin box, just make sure it is above the fold on all your pages of your site. On the other hand, you can do the standard pop-up, and many websites utilize off-shoots of the pop-up. Have you thought about using a landing page to gather optins? If not, then you should because they work extremely well if it’s done in the proper manner. The most important thing about this discussion is that list building can become very profitable, but you do need to have some idea about them.

Take a look at your sales copy, or ad copy, and pay attention to your benefits because they must be done right and must have an impact on the reader. The benefits that either you write, or your copywriter, have a huge responsibility because they must make the reader “feel” all the great things your product will provide for him. Just about everyone who has a little experience with IM has heard about benefit bullets, and that is what you will write and then put in your copy. There are several reasons for bullet points, but one main reason is that online readers always skim and scan, and a great benefit bulllet that speaks directly to them makes them stop, or slow down. Of course you want people to at least know what your product provides for them; bullet points are just the ticket because that is the function they serve - to let people know. Of course writing them can be a form of art, but there are guidelines - make them short and to the point. If you want you can mention a feature, but then it’s critical that you immediately follow-up with the benefit that feature gives. 5 Minute Membership Sites

If you cannot afford to have a copywriter critique your site, then maybe you can save up or offer something like a barter exchange. Of course, if you wrote your copy, and you’re not a copywriter, then try to find a less expensive but competent copywriter to rewrite your copy. It’s possible your copy may only need some small adjustments, but you will never know until a copywriter examines it.

All in all, increasing your website’s conversion ratio is a gradual process and will take time.

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What is the number of leads you will need to earn the income you want this year? This may seem like a simple question, but I haven’t found a lot of folks that have the answer.

There are two things to consider regarding this question.  The first is your costs.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

The next factor to take into consideration is how successful you are at converting sales from your leads (conversion rate).  The better you can convert your leads, the more profitability you are capable of achieving. 

Let’s take a look at the process more closely:

First you need to settle on a sales goal for each month. For our purposes, let’s use $100,000 as your monthly sales goal.

Now you need to figure out your conversion rate. Let’s suppose that all of your leads are generated through you website in order to keep this example simple. 

Assume that you are able to convert 2.5 visitors into sales for every 1000 visitors to your website. Your conversion rate is .25%.

This is the calculation you can use to determine how many visitors you will need to your website to meet your income goals.  To keep it easy, suppose that each conversion will ultimately result in a sale.

(Desired Sales / Sale Price / Conversion Rate) X 100

The formula would look like this, if you want to achieve $100,000 a month in sales, you have a conversion rate of .25% and your average sales price is $20:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Ouch!  That is a lot of visitation!  Now, there are a few things you can do to change things.  The average price can increase. You can change your visitation, or you can change your conversion rate.

For most people, the best place to start is conversion rate. If you test a bit, it’s actually quite easy to bring a .25% conversion rate into the 1.5% or even 2% range.

Take a look at the difference that makes to the number of visitors you need to achieve your goals:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

I could live with that change! 

If you want to decrease the number of visitors you need even more, try increasing average sales to $47:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Everyone would rather work smarter than harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.