A life of a web marketer can be a very relaxing one with the ability to choose your own hours and to work when you want to work. I offer a web promotion service that works and have been since 1999. In this article I will be describing what a typical day used to be like for me prior to the children being born. I love my current life however I do sometimes miss those happy quiet days when I could do what I wanted to when I wanted to.

It is the year 2000 and I have eight people/companies who I am working for. They have contracted me to promote their websites with the view of gaining a higher search engine ranking position and to increase their overall profits.

I have learnt rather a lot about SEO and website promotion up to this point mainly from reading the views of the established specialists from the industry.

I would mainly carry out my work in the hours between 11pm and 3am as this is when the world is seemingly at its quietest.

This would be my typical day:

7am - This is the time that I would normally wake up; I would clean my teeth and go to the toliet before going back to bed.

10.15am - OK; enough is enough I must start to wake up. This is the time where I read through a number of websites and check my e-mail. I conduct a quick search for online guitar lessons for beginners; this is an instrument that I have always wanted to play but just never seem to get round to doing it.

10.20am - I phone the DVD replication company to check if the discs that I have ordered are ready.

10.10.30am - It is now time for my breakfast - a nice piece of toast. It is time for a relax after all it has been a hectic morning!

1pm - I walk to the shops; firstly for some much needed exercise and secondly to buy a newspaper.

2pm - I drive to the tennis club as I have arranged to play a game with a good friend of mine.

6pm - I eat my evening meal which would normally consist of pasta or chicken and rice.

8pm- I quickly check my e-mails in a short break from watching the t.v. I speak to a good friend of mine on the telephone who is arranging a service for me where by I will be able to make cheap calls.

11pm - It is time to get to work - to obtain those all important backward links and to ensure that the clients websites are still positioned/ranked within the top ten of Google for their main keywords.

3.00am - I am now off to bed.

 

Viral Marketing Campaign Video

So what is Viral Marketing? It’s really just a method to get your message out to as many people as possible by word of mouth. In other words the idea is to spread your message much like a computer virus would spread.

“Infection” in this case though is a good thing; in this context it’s people becoming aware of you and your website.

Now the actual message can be in many formats, from an email, a video, an audio file, and more. The idea is to multiply your message by getting people who already have your message to spread it to people they know,.

First, let me make it very clear that I am not talking about sending Spam out to millions of people. Apart from the legalities of doing this, sending spam is just crazy, because it is not wanted, and is certainly not going to spread is it, and after all if it makes it past the spam folders and actually makes it into someones Inbox, it’s just going to get deleted when it is read isn’t it (that’s if it even gets read).

Here we go with what seems the topical phrase of all my articles, “Relevant Great Content”. Yes nothing has changed, you need to give value to people who have received your message so that a) they may want to take action with it, and b) forward it on to other people.

So how can we get people to do this? How do we get people to actually pass on your message to someone else?

First things first, it needs to be something that is relevant and useful. In other words it has to have value, wether real or perceived. The person who has received your message has to believe it will give value to someone else (and/or them!) before they will pass it on.

One thing I have found in this industry is the power of partnerships; it’s a lot easier to get you message out there if you have friends in the industry with large mailing lists of their own.

Lets pretend you have released a new e-book. You currently have a mailing list of 1000 people who have expressed an interest or actually purchased something from you in the past.

Your e-Book is, of course in a related niche so you feel sure you can generate some interest in your mailing list so that is the first place to attack.

Now you do have an affiliate program in place don’t you? Read up on the details of why you need an affiliate program in the affiliate article, as this is a vital step because decent affiliates will market your product to their mailing lists and contacts, and this is the power of viral marketing!

When starting to look more at internet marketing online; it pays to do a little research first as a good way to move forward fast!

Let’s imagine you have 100 affiliates and each one of them has 1000 customers on their mailing lists. Suddenly you have leveraged on your affiliate and your message is broadcast to 100,000 people in addition to your 1000 people in your mailing list.

Taking it to the next level imagine if your affiliates have affiliates of there own, see how the numbers can grow exponentially?

Now this example is about affiliates, but there is also no reason with the right message that you can’t get your customers doing the work of the affiliates by forwarding your message on to their friends.

In these cases the primary motive is not making money, but it may be because they think your product is great and a friend would benefit from it, or they just think it’s cool and want to tell the world.

Ahhh the power of word of mouth advertising, I tell you there is no more powerful force in advertising then getting your customers telling their friends how cool, hip and fantastic you and your products are (I’m sure you’ve told all your friends about me, haven’t you?).

If you can get customers telling your friends about your product and then once they sign up they tell their friends well you can see that it will take no time at all to have a huge response to your message!

You’ll be needing to buy new servers for your website because the old one has melted with the overwhelming traffic you have received (did you like how I got a reference to my website in between the valuable content?).

Ok Tim, I hear you saying I get the message that this Viral stuff may be handy, but how can I actually use this stuff on my site.

Well firstly, a great technique I used is included in with the master Mike Filsaimes Butterfly Marketing product this has Viral Software included for people who can easily pass on information about your site to other people. They actually automatically get a box to enter friends email addresses, etc.

Pretty well no other method will get you more traffic than Viral traffic because let’s face it, Viral traffic is effectively word of mouth advertising (assuming you have set it up properly). Some of the coolest sites on the Internet exist and grow in member sizes every day due to these techniques.