September 29, 2007
Technorati Marketing
If you own a blog, then you definitely should add Technorati tags to it. If you don't have a blog, what planet are you on? I really don't care what you're selling, you definitely need a blog in addition to your site. Blogs offer you unique ways to market yourself that a static site simply can't. So, if you don't have a blog, get one. The blog platform that I recommend is WordPress since it offers a lot of useful plug-ins and it's also easily installed. If you have a CPanel hosting account, you should be able to install WordPress in just a click.
Assuming you now have a WordPress blog, install the Ultimate Tag Warrior plugin (http://www.neato.co.nz/ultimate-tag-warrior/). This plug-in allows you to easily add Technorati tags to your posts. Then everytime you make a new blog post, make sure you include relevant tags with keywords that you want your post to be found with. Adding tags is simple. Just add the tags in the field provided when writing your post. Another way is to encapsulate any tags you want to use with keyword. You can also add multiple tags at once by using .
Another step you have to take to make this work is to configure your blog to ping Technorati everytime you make a new post. To do that, go to >Options >Writing and make sure http://rpc.technorati.com/rpc/ping is in your ping list. Now, each time you publish a new post, your blog will automatically ping Technorati. People interested in your topics can also find your blog post on Technorati.com
So, if you have a blog (and you should have one), using Technorati tags is the first thing you have to do.
Try it out!
EcommerceJim
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